Art of Ideas was a large scale initiative devised and produced to contribute towards art market development in the region, supported by Arts Council England. The programme was delivered to promote contemporary visual art in the region making it accessible to audiences and new potential buyers. The event included a curated and selling exhibition, The Witching Hour, co-curated by Matthew Collings and Matt Price, a special issue publication about collections and collecting and a series of talks/panels that explored art market issues, including by Paul Hobson, Matthew Collings and Wendy Law.
The project had at its centre a high profile exhibition at Birmingham Museum and Art Gallery entitled The Witching Hour which resulted in sales, new opportunities, commissions and a strong portfolio of new contacts. Following the success of the exhibition in Birmingham the exhibition was taken into London.